Globalization A Global Organization - 1710 Words

A Global Presence Requires a Global Mindset If a business has a great product or service; why would it not share that product or service with the world? Business leaders in the business world of today are feeling the push to go global. There has been a huge increase in the size of the global market over the past 20 years and the only alternative CEO’s have had are to get on board or get left behind (Govindarajan, 1998). Business experts believe that globalization is no longer an option, but a strategic imperative for all but the smallest corporations (Govindarajan, 1998). Several organizations have made their global presence successfully and others have been faced with many challenges. Companies that are operating globally have†¦show more content†¦What is a global mindset? A global mindset is an organization or an individual’s ability to openly become well informed about different value systems, differences in norms of behavior, and different assumptions regarding reality (Gupta, 1999). In multiple glo bal mindset definitions researched, the word â€Å"openness† was identified in many different formats. This emphasizes the importance of an organization being receptive to new cultures, different experiences, alternative practices, and most importantly the ability to adapt to change when developing a global mindset. A global mindset is one of the main ingredients in interpreting the dynamic world in which a company operates (Gupta, 1999). It is the ability to scan the world from a broad perspective to identify unexpected trends and opportunities that may be a threat or opportunity to achieve organization objectives (Kedia and Mukherji, 1999). Organizations will need to gear into a worldwide view to build internationally. An organization with global mindset considers every customer regardless of country to be as important as the customers of the home market (Govindarajan, 1998). DEA, a non-profit research company based in Demark, published an article, The Ability to Execute Gl obally- A Fast Track to a Global Mindset, that outlines many ideas and tools companies can use to implement a global mindset. DEA suggests companies focus on goals such as: making international experience an employee requirement,